At 5.1 billion searches per day, Google is the number one search engine, but with 4 billion YouTube searches a day, YouTube is a close number two. We have an emerging generation, many of whom are opting to watch for a video summarising an issue rather than read an article discussing it. In an era […]
Generation Z are digital integrators in that they have integrated technology seamlessly into their lives, and having used it from the youngest age, it is almost like the air that they breathe, permeating almost all areas of their lifestyle and relationships. Our recent study showed that more than half of Australian young people don’t wear […]
Gen Z is the first generation to be truly a global one. Not only are the music, movies and celebrities as global for them as they have been for previous generations, but through technology, globalisation and our culturally diverse times, the fashions, foods, online entertainment, social trends, communications and even the “must watch YouTube videos […]
When it comes to issues of child abuse, health problems, drug and alcohol issues, and educational failure amongst children, Gen Z’s largely point the finger at parents. 72% of Gen Z’s feel that parents are responsible for children’s well-being, with only 16% pointing the blame at government policies and initiatives. Gen Z’s state: “Parents are […]
Born between 1995 – 2009, Australia’s 4.6 million Gen Z’s are almost exclusively the children of Generation X, and they are truly the 21st Century generation, with the whole of their formative years lived in this century. They began life when Australia’s birth rate was declining and soon hit its lowest ebb in history, yet […]
Generations are comprised of people who share a similar age and life stage, have been shaped during their formative years by similar conditions and technologies and have lived through the same events and experiences which have impacted them. For Generation Z, coming of age in the 21st Century has created a unique generation from the […]
Gen Z is the first fully global generation, shaped by the 21st century, connected through digital devices and engaged through social media. More than any other generation, today’s youth are extensively connected to and shaped by their peers. In a recent study by McCrindle Research, it was found that while nearly all the generations had […]
The Zeds are the ‘up-ageing’ generation because they are growing up faster. The World Health Organisation (WHO) estimates that children are beginning puberty three months earlier every decade.73 They are also in education earlier and are exposed to marketing younger. Despite the environmentally conscientious times, the Zeds are the most marketed-to children of all time […]
In today’s world of ‘up-ageing’, adolescence begins earlier. Indeed today’s ‘tweens’ aged 8 to 12 are as brand savvy, fashion aware and peer influenced as yesterday’s teenagers. The often age-inappropriate information to which young people are exposed is one factor contributing to this phenomenon. With adolescence commencing earlier, young people are pushing for independence, are […]
Today’s learners are the world’s first 21st-century learners and, by virtue of their position in history, are privy to many beneficial lifestyle conditions. Today’s younger generations have the lowest infant mortality rate ever, at just five deaths per 1000 babies – two to three times less than in 1974. They also have a greater life […]
