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Influencers

In just 50 years Australia has been transformed through the transitioning generations. From the Builders Generation who literally and metaphorically built this nation after the austerity years post-depression and World War 2, to the Baby Boomers who redefined the cultural landscape, to Generation X who ushered in new technologies and work styles, and now to Generations Y and Z who in this 21st Century are redefining life stages and lifestyles.

In one generation we’ve gone from colour TV to internet TV, from roller skates to rip sticks, from top-down leadership to user-generated content and from long-term savers to lifestyle debt.

Here’s a one page snapshot on the key influencers on each generation across 50 years of change.

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