Gen Z is the first fully global generation, shaped by the 21st century, connected through digital devices and engaged through social media. Popular culture in terms of iconic technology includes wireless technology, mp3 players and plasma and LCD screens. Children’s TV and movie’s includes Hi 5, The Wiggles and Shrek. Celebrities include Beyonce, Delta Goodrem and Britney Spears. Social markers and landmark events include the 2005 London Bombings, 2005 Hurricane Katrina, 2008 Beijing Olympics, 2009 death of Michael Jackson, 2010 Ash from volcanic eruptions in Iceland that brought traffic in Europe to a standstill and the 2010 election of Julia Gillard as Australia’s first female Prime Minister. Important historical figures and iconic leaders for Gen Z include Benazir Bhutto and Barak Obama. Trends in fashion include low-rise jeans (for men and women), skinny-leg jeans (for men and women), big sunnies, thick belts worn with skirts and dresses and mangy-dog haircuts (for young men). Fashion icons include Lady Gaga, Victoria Beckham and Micha Barton. Scientific discoveries and break throughs include Dolly, the first cloned sheep born in 1996, the start of stem cell research in 1998, and the discovery in 2004 that humans have from 20 000 to 25 000 genes.
As a new millennial citizen, today’s emerging teenager was born in the time that John Howard was Australia’s new Prime Minister, Sydney hosted the Summer Olympics, the Goods and Services Tax was introduced nationally, the Airport Rail Link opened in Sydney, and Popstars, the first Australian reality TV show, aired on national television.