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Spending

Tweenagers aged between 6-12 are a cohort who are a segment now targeted by marketing, fashion, advertising, celebrities and music.  There are 2 million tweenagers in Australia today (that’s more people than live in South Australia!), and they have an average disposable spend of $11-$21 per week which equates to an annual combined spend of $1,000,000,000.

tween-town

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