We all appreciate recognition for our efforts; however, younger workers today yearn for it and thrive on it. It makes sense given the fact that young people have grown up in a safety net of support at home, in society and throughout their education. Of course they expect that support to continue, even at work.Employers understandably ask, ‘Why should I congratulate them for doing their job?’ or express sentiments like ‘Their pay is their thank you’. Young workers, however, respond to positive reinforcement and are more likely to continue and further improve their behaviour as a result. As the most wanted generation, given more attention and material benefits than any other, the Zeds will also expect recognition.