Mark McCrindle began his research with the emergence of Generation X, developed much of the accepted analysis of Generation Y and has been at the forefront of defining Generation Z. He founded the research firm McCrindle, has written 3 best-selling books on the emerging generations and social trends, and is a thought leader, media commentator and in-demand conference speaker on the emerging trends and all things Z.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” el_position=”last”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_cascading_images image_1_bg_color=”#e73747″ image_1_offset_x_sign=”-” image_1_offset_x=”0%” image_1_offset_y_sign=”+” image_1_offset_y=”0%” image_1_rotate_sign=”+” image_1_rotate=”none” image_1_scale=”1″ image_1_animation=”Grow In” image_1_padding=”auto” image_1_box_shadow=”none” image_1_max_width_desktop=”100%” image_1_max_width_mobile=”100%” image_1_image_width_mobile=”default” image_2_url=”572″ image_2_offset_x_sign=”-” image_2_offset_x=”10%” image_2_offset_y_sign=”-” image_2_offset_y=”10%” image_2_rotate_sign=”+” image_2_rotate=”none” image_2_scale=”1″ image_2_animation=”Grow In” image_2_padding=”auto” image_2_box_shadow=”large_depth” image_2_max_width_desktop=”100%” image_2_max_width_mobile=”100%” image_2_image_width_mobile=”default” image_3_offset_x_sign=”+” image_3_offset_x=”0%” image_3_offset_y_sign=”+” image_3_offset_y=”0%” image_3_rotate_sign=”+” image_3_rotate=”none” image_3_scale=”1″ image_3_animation=”Fade In” image_3_padding=”auto” image_3_box_shadow=”none” image_3_max_width_desktop=”100%” image_3_max_width_mobile=”100%” image_3_image_width_mobile=”default” image_4_offset_x_sign=”+” image_4_offset_x=”0%” image_4_offset_y_sign=”+” image_4_offset_y=”0%” image_4_rotate_sign=”+” image_4_rotate=”none” image_4_scale=”1″ image_4_animation=”Fade In” image_4_padding=”auto” image_4_box_shadow=”none” image_4_max_width_desktop=”100%” image_4_max_width_mobile=”100%” image_4_image_width_mobile=”default” element_sizing=”default” image_loading=”default” border_radius=”none” overflow=”visible”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css_animation=”fadeInUp”]\n
Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. From her experience in managing media relations, social media, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#edf0f4″ scene_position=”center” top_padding=”5%” text_color=”custom” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1536122311611{padding-bottom: 10px !important;}”]\n
There are 4.6 million reasons to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st Century generation, with the whole of their formative years lived in this century.<\/p>\n
They are sizable, digital, global, visual and social. Their lives are post-lifestage, their learning is post-linear and their careers post-structural. In this session Claire will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.[\/fancy_box][fancy_box box_style=”color_box_hover” icon_family=”none” color=”extra-color-gradient-1″ color_box_hover_overlay_opacity=”default” box_alignment=”left” enable_border=”true” border_radius=”default” image_loading=”default” min_height=”100″]\n
There are more tweens in Australia than there are people in South Australia, and just based on the average pocket money, they spent more than $1 billion per year. And in addition to this, they influence more parental purchasing decisions than any previous generation ever has. This session focuses on what drives today\u2019s children, tweens and teens, and how to best engage with them.[\/fancy_box][fancy_box box_style=”color_box_hover” icon_family=”none” color=”extra-color-gradient-1″ color_box_hover_overlay_opacity=”default” box_alignment=”left” enable_border=”true” border_radius=”default” image_loading=”default” min_height=”100″]\n
There are almost 5 billion Google searches per day and more than 4 billion YouTube views per day. There are 1 billion active Facebook accounts, more than half a million tweets per day and 1 million apps available. In just five years social media has emerged as a massive communication channel. Understanding how to engage with customers, communities and stakeholders in this new digital landscape is essential for all organisations. As a social researcher, Claire not only shares how to use social media but importantly why people use social media, who uses the various platforms, what works best, and where the trends are taking us.[\/fancy_box][fancy_box box_style=”color_box_hover” icon_family=”none” color=”extra-color-gradient-1″ color_box_hover_overlay_opacity=”default” box_alignment=”left” enable_border=”true” border_radius=”default” image_loading=”default” min_height=”100″]\n
In a little over a generation, organisations have been transformed from hierarchical structures to collaborative environments. Similarly, staff and volunteers have moved from long term commitment to valuing variety and frequent change. Therefore it is imperative that leaders are equipped with strategies to build a culture which attracts and inspires, implement leadership which supports and empowers and shapes a organisational climate which produces both productivity and engagement.[\/fancy_box][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_hover” icon_family=”none” color=”extra-color-gradient-1″ color_box_hover_overlay_opacity=”default” box_alignment=”left” enable_border=”true” border_radius=”default” image_loading=”default” min_height=”100″]\n
Key generational, educational, financial and global trends redefining careers, including:<\/p>\n
Over the last couple of years the realities of massive generational change have dawned on many business leaders. While the issues of an ageing population and a new attitude to work have literally been emerging for a generation, it has been a sudden awakening for many organisations. In fact dealing with these demographic changes and specifically recruiting, retaining and managing the new generations has emerged as one of the biggest issues facing employers today. While Generation Z are still largely in the education system and only just beginning to emerge into the workforce, within a decade they will comprise almost 1 in 5 workers.[\/fancy_box][fancy_box box_style=”color_box_hover” icon_family=”none” color=”extra-color-gradient-1″ color_box_hover_overlay_opacity=”default” box_alignment=”left” enable_border=”true” border_radius=”default” image_loading=”default” min_height=”100″]\n
With Australians living longer and working later, the workplace today comprises more generations than ever before. Additionally, along with an ageing population we have an ageing workforce and employers have a focus of not just engaging and up-skilling experienced staff but attracting and retaining the emerging generations. In fact over the next decade, the proportion of Baby Boomers in the workforce will halve, while the number of Generation Y and Z workers will more than double. In this session Claire will give an overview of each generation in the workforce and some analysis of their needs and expectations as well as strategies to manage multigenerational teams and develop 21st Century leaders.[\/fancy_box][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"
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