The generation experts

We’re delighted to present world-class experts on these global generations. Our speakers are not only experienced Gen Z researchers and authors of numerous generational publications and reports, but they are professional presenters. Whether you are looking for a keynote address at national conference, an onsite professional development workshop, or a strategy briefing for senior leaders, our presenters have the experience to ensure your event is a success.

McCrindle Speakers Website

Mark McCrindle

Mark McCrindle began his research with the emergence of Generation X, developed much of the accepted analysis of Generation Y and has been at the forefront of defining Generation Z. He founded the research firm McCrindle, has written 3 best-selling books on the emerging generations and social trends, and is a thought leader, media commentator and in-demand conference speaker on the emerging trends and all things Z.

Ashley Fell

Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. From her experience in managing media relations, social media, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times.

Speaking Topics

Generation Z Defined

There are 4.6 million reasons to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st Century generation, with the whole of their formative years lived in this century.

They are sizable, digital, global, visual and social. Their lives are post-lifestage, their learning is post-linear and their careers post-structural. In this session we will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.

Kids, Teens & Tweens

There are more tweens in Australia than there are people in South Australia, and just based on the average pocket money, they spent more than $1 billion per year. And in addition to this, they influence more parental purchasing decisions than any previous generation ever has. This session focuses on what drives today’s children, tweens and teens, and how to best engage with them.

The What, Why & Where of Social Media

There are almost 5 billion Google searches per day and more than 4 billion YouTube views per day. There are 1 billion active Facebook accounts, more than half a million tweets per day and 1 million apps available. In just five years social media has emerged as a massive communication channel. Understanding how to engage with customers, communities and stakeholders in this new digital landscape is essential for all organisations. As social researchers, we will not only share how to use social media but importantly why people use social media, who uses the various platforms, what works best, and where the trends are taking us.

Creating an Engaging Culture

In a little over a generation, organisations have been transformed from hierarchical structures to collaborative environments. Similarly, staff and volunteers have moved from long term commitment to valuing variety and frequent change. Therefore it is imperative that leaders are equipped with strategies to build a culture which attracts and inspires, implement leadership which supports and empowers and shapes a organisational climate which produces both productivity and engagement.

Future-proofing Careers

Key generational, educational, financial and global trends redefining careers, including:

  • Demographic and workforce changes and emerging sectors
  • Which tertiary courses are growing and what are the new opportunities
  • Global workforce flows and the new global careers
  • Attracting and retaining top talent – what the best employers look for
  • Entrepreneurship and innovation – why these characteristics are key for all employees
  • Technology trends and dead-ends – what you need to know!

Gen Z at Work

Over the last couple of years the realities of massive generational change have dawned on many business leaders. While the issues of an ageing population and a new attitude to work have literally been emerging for a generation, it has been a sudden awakening for many organisations. In fact dealing with these demographic changes and specifically recruiting, retaining and managing the new generations has emerged as one of the biggest issues facing employers today. While Generation Z are still largely in the education system and only just beginning to emerge into the workforce, within a decade they will comprise almost 1 in 5 workers.

Next Gen Leadership

With Australians living longer and working later, the workplace today comprises more generations than ever before. Additionally, along with an ageing population we have an ageing workforce and employers have a focus of not just engaging and up-skilling experienced staff but attracting and retaining the emerging generations. In fact over the next decade, the proportion of Baby Boomers in the workforce will halve, while the number of Generation Y and Z workers will more than double. In this session we will give an overview of each generation in the workforce and some analysis of their needs and expectations as well as strategies to manage multigenerational teams and develop 21st Century leaders.