Understanding Gen Z report

Recruiting, training and leading the next generation

Download our free whitepaper to explore the latest research on how to recruit, train and lead Gen Z.
An invaluable resource to help you navigate and lead through these times of change.

GEN Z / ALPHA INFOGRAPHIC

All the latest facts & stats in one handy infographic

From explaining the defining traits of each generation to shining a light on the emerging Gen Zs and Gen Alphas, this infographic provides a fascinating overview of the generations.

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Gen Z articles

Everything you ever wanted to know about Gen Z

Visual

Digital

Global

Parents

Size

Trends

Social media

Upageing

Tweens

Life Expectancy

Researching

Leadership

Learning environment

Influencers

Learning styles

Education

Media Consumption

What’s cray cray?

Brands

Consumers

Spending

Employees

Motivating

Attracting & retaining

In the workforce

Words and language

How were they named?

Slang

Technology

What comes before

What comes after

Characteristics

Current age

Years of birth

THE ABC OF XYZ

Latest version out now!

From explaining the labels and quantifying the numbers to outlining the definitive events of each generation, the best-selling The ABC of XYZ is a comprehensive and fascinating look at the generations.

“The ABC of XYZ is a rollicking journey across time, generations and values that has been forensically dissected by one of the best social analysts in Australia.”

Bernard Salt – Demographer and Columnist
Download a chapter