+61 2 8824 3422info@mccrindle.com.au

What comes before

Baby Boomers

In the years after World War II, there was an unparalleled baby boom and immigration program. This 19-year population boom literally birthed a generation. The Boomers came close to doubling Australia’s population between 1946 and 1964 – from 7 to 12 million.

Born during a high, spend young adult years in an awakening, midlife during an unravelling and old age in a crisis. This gen­eration was born into the high of the post-war boom. The civil rights movement, which characterised the Boomers as young adults, is the most recent example of an awakening.

Gen X

The Gen X are also clearly demographically defined as those born between 1965 and 1979 inclusive.

Born during an awakening, spend young adult years during an unravelling, midlife during a crisis and old age in a new high. Gen X lived out their young adult years in the pre-Septem­ber 11 world of relative peace and prosperity.

Gen Y

Gen Y refers to those born between 1980 and 1994 inclusive. Again the definition is demographically reliable.

Born during an unravelling, spend young adult years during a crisis, midlife during a high and old age in an awakening. Gen Y, as young adults, are now living through the crisis period of post-September 11.


We'd love to hear from you!
Please leave your details and we'll get back to you.